Black Friday / Cyber Monday Sale | 40% Off Sitewide!

Welcome to the biggest NHL sale of the year! Whether you're growing your team collection or getting a head start on holiday shopping, our Black Friday / Cyber Monday event is your power play to the best deals of the season.

Sale Period: Nov 20th 12:00am EST - Nov 27th 11:59pm EST

Discount auto-applied at checkout - no code required.

NHL Certified, Fan Approved

In The Game Since '73

Fan-First Service

Eager to jump in?

We see your team passion and we're all about it! Find your team's merch collection now and score big!

Choose Your Team

Check out our MVPs (Most Valuable Products) leading the lineup of our sale!

Muskoka Style Hoods

Browse Teams

Distressed-Logo Longsleeves

Browse Teams

Varsity Retro Crewnecks & Hoods

Browse Teams

Sublimation Hoods

Browse Teams

Special Events Showcase | Heritage and All-Star Exclusives

From the storied Heritage Classic to the star-studded NHL All-Star Game, our exclusive collections commemorate the pinnacle of hockey glory. Explore our exclusive collections and take home a piece of NHL history today.

Just-Released | Men's Premium Boxer Briefs

Be one of the first to score our newly-released, Men's Premium Boxer Briefs! Made from a high-qualty polyspandex blend, these are a can't-miss this upcoming season.

Suit Up in NHL Pride | 40% Off Sitewide

Gear up for the game with sitewide savings this Black Friday / Cyber Monday sale period. No playbooks or promo codes—just automatic discounts at checkout to celebrate every fan, every team, and every heart-pounding win.

↡ Select Your Team Below ↡